Welcome
Our telco-verified IDs are built on consented first-party intelligence from telco networks, empowering telcos, publishers, brands and marketers to create a new generation of first-party IDs that fuel personalised digital services and improve user experience.
Get a complete view of users, demographics, interests, transactions, interactions and more.
Access safe, verified, first-party data to reduce cost and improve performance of campaigns.
Increase the sale of precision audiences and command premium prices.
Precisely engage audiences across behavioural and contextual environments.
Know your audience no matter which device they’ve used to connect.
Verify all users, logged-in and ghost.
Data intelligence is 100% verified at source and only reaches real audiences.
Novatiq is the only solution within the advertising industry to offer first-party customer intelligence from telco operators as a way to verify and activate audiences.
Our progressive suite of ID verification, audience activation and analytics products are meticulously designed to help telcos, publishers, brands and marketers identify, reach and understand vital audiences, at scale, in a valuable and privacy-first way.
Our one-of-a-kind patented Fusion platform uses Zenith and Hyper verification IDs to provide consented first-party audience validation, creation and activation. This completely new approach provides ID at scale to overcome challenges faced across the ad ecosystem in the delivery of personalised advertising – putting privacy first and giving consumers control.
Zenith ID helps publishers and brands join the dots and gain a 360-degree view of audiences for both ”ghost” and authenticated users across devices. Generated by publishers and verified by telcos, this patented ID solution ensures consistent recognition of the same user for consented first-party profiling and accurate analytics.
Hyper ID is a transactional, anonymous and unique ID that is generated in real-time. It enables publishers, brands and marketers to place the right ads in front of the right audiences by matching users with consented first-party audience groups, both within their own properties and the open web. Using pseudonymised first party data, including consented deterministic telco data, advertisers can achieve better campaign performance without any personal data ever entering the ad tech ecosystem.
Novatiq’s ID suite is designed to work alone or in combination with other authenticated IDs for a solution that is fully interoperable. Publishers and brands never have to compromise or be limited to a choice of only one ID partner, which supports our mission to deliver scale and breadth in the open web.
Our Zenith ID and Hyper ID solutions are built on an unparalleled core of privacy. We transcend regulatory requirements – GDPR, e-Privacy and CCPA baselines are the start not the finish line.
Everything’s designed with the consumer in mind, ensuring end-users have full transparency and absolute control to direct their digital experience.
