What we do
Novatiq’s audience activation platform enables brands to reach the right audiences in real-time and publishers to maintain the ad revenues needed to support free-to-consume content. Our platform respects user privacy and improves the effectiveness of personalised digital advertising campaigns.
Novatiq activates audiences using a unique transactional ID (Hyper ID) verified by deterministic telco network intelligence. Novatiq’s Fusion platform automatically associates verified Hyper IDs with requested audiences for risk-free first-party audience activation at scale.
First-party audience activation enables delivery of enriched advertising campaigns that lead to an increase in revenue and repeat spend to support the ad-funded web.
Audience activation leads to a more efficient use of marketing budgets, higher conversion rates and more effective targeting strategies, including retargeting, for increased ROI.
Consumers benefit from the ability to control the service they receive, to restrict the usage of their data and to improve their overall experience by reducing the amount of irrelevant advertising they are subject to.
Audience activation is the process of using data collected on potential customers to engage and convert them through personalised marketing campaigns. This involves leveraging insights from data analytics to reach specific audiences across various digital platforms, optimising the timing, messaging, and creative elements of advertisements to meet the needs and interests of each customer segment.
Audience activation uses an obfuscated ID, that is distributed within the programmatic ecosystem, to recognise that a user fits into an audience cohort that addresses specific preferences and need groups. These personalised campaigns are then deployed to engage audiences in a more relevant and impactful way.
Telcos are looking for greater revenue streams than their current models provide. Could a smart digital strategy, providing telco-verified ID solutions at scale for publishers and brands, be the answer?
Download your free guide to find out why digital identity could be a lucrative new opportunity.
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