Case Study
In the wake of new privacy regulations, e& UAE was searching for a way to ensure it could still run effective targeted online campaigns using e& subscriber audiences. With technical constraints and data privacy laws posing significant challenges, the telco was having a tough time using its own first-party data while keeping it all privacy-compliant – until Novatiq stepped in to help.
Our partnership with Novatiq has pioneered the first party telco-verified platform, enabling precise and privacy-compliant targeted advertising.
Dr. Tamer Eltoni
SVP Digital Adjacancies & Devices at Etisalat by e& UAE
The objective was to ensure the optimum usage of internal first-party data to improve e&’s targeting approach. By confidently reaching the right audience segments with highly specific campaign messaging, the telco aimed to improve engagement while minimising wasted ad spend.
Using their owned consented customer intelligence, combined with Novatiq’s proprietary solution, this telco was able to invest in programmatic display environments and improve their targeting capabilities in ways that had previously been unavailable to them. Specifically, they served promotions to local UAE citizens using nationality targeting, and promotions for business decision-makers using account type targeting, achieving impressive results.
Telcos are looking for greater revenue streams than their current models provide. Could a smart digital strategy, providing telco-verified ID solutions at scale for publishers and brands, be the answer?
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