Case Study
A leading MENA telco wanted to promote their new smartphone app, a curated marketplace for women. They decided to partner with Novatiq to leverage their first-party customer intelligence for more effective campaign planning, targeting, and activation.
Using our CRM intelligence securely to power campaigns across external digital environments has been a real revelation! Our Mother’s Day sim campaign with Novatiq performed significantly better compared to other initiatives, and we are delighted with the results.
Media Planning Manager
The objective was to reach existing female customers around Mother’s Day, outside of the telco’s owned digital environments. The campaign aimed to improve targeting accuracy to reach exactly the right segment and thus achieve significantly better ROI.
Using their own consented customer data, combined with Novatiq’s simple and seamless in-network solution, this telco created a customer segment with specific data attributes to precisely target the right audience. They focused on the attributes of age, gender, handset type and shopping interests. By keeping the customer data within the highly secure telco network, they ensured full regulatory compliance while enabling their media agency to access this valuable first-party data.
Telcos are looking for greater revenue streams than their current models provide. Could a smart digital strategy, providing telco-verified ID solutions at scale for publishers and brands, be the answer?
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