Case Study

Telco success story:

50% ROI uplift for this leading telco

Background

Telcos stand at the centre of every digital transaction and have a unique and valuable position in the industry. By facilitating safe and consented use of their first-party data, we help Telcos confidently grow and diversify their services to the advertising industry.

Using our CRM intelligence securely to power campaigns across external digital environments has been a real revelation! Our Mother’s Day sim campaign with Novatiq performed significantly better compared to other initiatives, and we are delighted with the results.

Objective

Turkey’s’s leading telco wanted to promote their new smartphone app, a curated marketplace for women. The primary objective was to reach existing female customers around Mother’s Day, outside of their owned digital environments.

Strategy

Using their own consented data, combined with our easy-to-implement, in-network proprietary solution, this telco was able to quickly create a customer segment of females aged 18-45. Personal data was kept within the highly secure telco network, enabling marketers to access first-party data that was fully regulatory compliant.

The results

50% uplift in return on investment

82% increase in click-through rate where Novatiq deterministic data was used

Talk to a telco specialist

Looking for results like this for your telco? Talk to a Novatiq specialist today.

Get in touch

Related case studies

Grow your knowledge

Subscribe to Spotlight today

Sign up
Close

See Fusion in action

Request a live preview

Join the world’s leading brands, publishers and telcos and discover how Fusion can help you drive more value from your data, improve customer experiences and increase performance across the open web.

Close
accordion-arrow-down arrow-downarrow-left-greyarrow-leftarrow-right-greyarrow-rightclosefooter-menu-arrow slider-arrow-right social_facebooksocial_googleplussocial_instagramsocial_linkedin_altsocial_linkedin_altsocial_pinterestlogo-twitter-glyph-32social_youtube