We are excited to announce that Tanya Field, CPO and co-founder of Novatiq, has won SILVER in the AWS Startup Founder of the Year award! Tanya was selected from a group of finalists who demonstrated exceptional leadership and innovation, both in disrupting their industry and taking their startups to new heights.
For those who don’t know, Tanya is a digital transformation and telco veteran, and a recognised expert on data privacy. In 2019, with the death knell already sounding for tracking cookies, she saw an opportunity to leverage the power of the telco network as a way for publishers, advertisers and brands to identify audiences, rather than the browser.
Telcos are ideally placed to offer verified identity services since they have a trusted relationship with customers. Their independence from the advertising sector makes them an ideal source of user verification and protecting customer privacy has always been the priority of a telco business. Plus, telcos can verify ‘ghost users’ better than any other ID solution. This unique ability delivers significant scale, which is a game-changer for both the sell-side and the buy-side of the advertising ecosystem.
Good ideas are nothing without great execution, and the Novatiq team is a testament to that. Together, we’ve created a company that is making a real impact in the adtech industry.
We also want to give a shout-out to AWS. Novatiq has undergone a massive transformation of its tech stack and infrastructure over the past year, made possible by our partnership with AWS and its ‘Marketplace Startup Program’ partners. These collaborations have allowed us to achieve game-changing results, both in terms of the scale, speed, and go-to-market capabilities of our ID products, and as a foundation for our own impressive growth.
Here’s a snapshot of what we’ve achieved:
We are delighted that AWS have recognising these achievements and we look forward to seeing even more success in the future.