What we do
We make it easy for telcos, publishers, brands, marketers and ad-ecosystem partners to work with us.
The Fusion platform seamlessly integrates into telco networks and the advertising ecosystem with quick and easy set-up for publisher and brand activation.
Novatiq’s carrier-grade Fusion platform offers telcos a flexible solution for creating privacy-first, in-network marketing and advertising IDs. As a cloud-first solution, the software combines the benefits of a modular approach for streamlined product selection and activation with security-as-standard to safeguard customer intelligence.
We understand that heavy integrations can be draining on already-strained internal telco resources. That’s why the integration process could not be simpler. Using a standard A10 network component combined with Kubernetes for automated software installation, we do all the heavy lifting to manage and maintain the entire deployment end-to-end.
Using the innovative cloud-based Fusion UI, buyers can create audiences directly from their trading platform. Create custom audience segments or select from a list of predefined segments, depending on the advertiser audience requirements – the flexible interface supports both.
Once created, these segments are paired in real time with the Hyper ID, privately behind the telco firewall and as soon as a user comes online. When the audience matches the specific segment request from a buyer, we notify that buyer so they can use the audience response.
As a supply-side buyer, we send a notification directly to you to enable either a PMP or a deal ID.
As a DSP, we send you the notification in real-time pre-bid to inform your bidding process. All that’s needed is an API link to our cloud-based Fusion platform – it couldn’t be simpler.
Fusion and the Zenith and Hyper IDs provide a fail-safe cross-device identity solution for publishers in the new ID environment. Hit the ground running with fast and hassle-free activation.
Simply add a small piece of code to the web page or application SDK and Fusion does the rest. Consent is passed to Novatiq with the first-party cookie ID, so the telco can link that ID to a telco network ID. Each subsequent visit is then mapped for that user and sent back to the publisher or brand Customer Data Platform, joining the dots and creating a unified user profile.
To use the Hyper ID, just click to activate the Novatiq pre-bid code in your webpages or applications. This ensures the SSP picks up the ID and distributes it through the ad ecosystem. Fusion does the rest – mapping the Hyper ID to a user behind the network firewall and distributing audience segments to the requesting buy-side platform in real-time.
The transaction-based Hyper ID empowers SSPs to distribute meaningful IDs for audience activation – keeping audiences safe and secure and ensuring that buyers get access to data for each individual request.
Benefit from fast and effortless activation. The Novatiq pre-bid module for Hyper ID generation is designed to be distributed by SSPs to their publisher and brand partners for fast and seamless roll-out at scale. Simply add to the ad-request and sit back as the ID is distributed through the ecosystem.
