Fusion for buy-side
Ready to bring campaigns to life through personalised messaging?
Using the innovative cloud-based Fusion UI, buyers can create audiences directly from their trading platform. Create custom audience segments or select from a list of predefined segments, depending on the advertiser audience requirements – the flexible interface supports both.
Once created, these segments are paired in real time with the Hyper ID, privately behind the telco firewall and as soon as a user comes online. When the audience matches the specific segment request from a buyer, we notify that buyer so they can use the audience response.
As a supply-side buyer, we send a notification directly to you to enable either a PMP or a deal ID.
As a DSP, we send you the notification in real-time pre-bid to inform your bidding process. All that’s needed is an API link to our cloud-based Fusion platform – it couldn’t be simpler.