Why Fusion?
Culture of security
One-click integrations
Interoperable
Superior addressability
Ad inventory optimisation
Hassle-free activation
Zero disruption
Flawless analytics
What we do
Fusion brings together our Zenith ID and Hyper ID products in one powerful, patented platform.
Build audiences, create campaigns and drive better business outcomes with deep visibility into campaign performance – all with layers of compliance built in.
Fusion brings together two IDs: Zenith ID for seamless user authentication and Hyper ID for privacy-friendly audience activation at scale.
Zenith ID – our unique first-party publisher or brand-specific ID solution – is designed to help individual publishers and brands get a 360-degree view of their users and move ahead in a world without third-party cookies. Whilst other ID solutions are unified, Zenith ID uses publisher or brand-specific consented first-party profiles to power robust analytics and first-party data strategies.
Zenith leverages telco network intelligence to verify pseudonymised user profiles with no Personally Identifiable Information being exchanged. Publishers and brands can verify all users across sites and devices and create unified profiles, even if users have not signed in.
Zenith ID is interoperable and can be used in partnership with other ID providers. Publishers and brands never have to compromise or be limited to a choice of only one ID solution – increasing flexibility and enhancing the end-user experience.
Novatiq’s unique double-layered approach sets us apart. Unified first-party profiles created through the Zenith ID can also be activated safely, securely and in real-time through our transactional Hyper ID, for retargeting and first-party audience delivery at scale.
Generated in real-time, Hyper ID is a transactional and unique ID that is verified by first-party information from telco partners. The Hyper ID is generated in the publisher ad request and distributed through the automated advertising ecosystem, enabling risk-free first-party audience activation at scale.
As soon as the ID is verified by the telco, our smart technology associates the requested audience segments to it – filtered to send specific responses to each buy-side platform. Hyper ID is valid for a single transaction. Once used in the ad transaction, the ID vanishes leaving no traces behind.
We use a standardised first-party data taxonomy (categorisation) to enable multiple publishers and brands to participate in first-party audience delivery. This ensures Hyper ID can be used at scale and to deliver first-party audiences at a cross-publisher or brand level.
There is no inter-party personal data transfer – we simply match the Zenith ID and the segment code from each publisher or brand to the telco-verified Hyper ID to deliver the audience response to the buy-side. Engineered for privacy our technology transcends global privacy regulations.
