Our platform

Hyper ID

Power campaigns safely and securely with our dynamic activation ID for real-time audience addressability at scale

Generated in real-time, Hyper ID is a transactional and unique ID that is verified by first-party information from telco partners. The Hyper ID is generated by publishers and added to the ad request for distribution through the advertising ecosystem, enabling risk-free first-party audience activation at scale.

Fully secure, privacy-first solution

As soon as the ID is verified by the telco, our smart technology associates the requested audiences to it – filtered to send specific responses to each buy-side platform. Hyper ID is valid for a single transaction. Once used in the ad transaction, the ID vanishes leaving no traces behind.

Deliver at scale

We use a standardised first-party data taxonomy (categorisation) to enable multiple publishers and brands to participate in first-party audience delivery. This ensures Hyper ID can be used at scale and to deliver first-party audiences from telcos and at a cross-publisher or brand level.

Security without compromise

There is no inter-party personal data transfer – we simply match audiences from the telco, publisher or brand to the telco-verified Hyper ID to deliver the audience response to the buy-side. Engineered for privacy our technology transcends global privacy regulations.

Novatiq Hyper ID - optimised audience activation

Latest resources


See Fusion in action

Request a live preview

Join the world’s leading brands, publishers and telcos and discover how Fusion can help you drive more value from your data, improve customer experiences and increase performance across the open web.

accordion-arrow-down arrow-downarrow-left-greyarrow-leftarrow-right-greyarrow-rightclosefooter-menu-arrow slider-arrow-right social_facebooksocial_googleplussocial_instagramsocial_linkedin_altsocial_linkedin_altsocial_pinterestlogo-twitter-glyph-32social_youtube