Our platform

Hyper ID

Power campaigns safely and securely with our dynamic activation ID for real-time audience addressability at scale

Generated in real-time, Hyper ID is a transactional and unique ID that is verified by first-party information from telco partners. The Hyper ID is generated by publishers and added to the ad request for distribution through the advertising ecosystem, enabling risk-free first-party audience activation at scale.

Fully secure, privacy-first solution

As soon as the ID is verified by the telco, our smart technology associates the requested audiences to it – filtered to send specific responses to each buy-side platform. Hyper ID is valid for a single transaction. Once used in the ad transaction, the ID vanishes leaving no traces behind.

Deliver at scale

We use a standardised first-party data taxonomy (categorisation) to enable multiple publishers and brands to participate in first-party audience delivery. This ensures Hyper ID can be used at scale and to deliver first-party audiences from telcos and at a cross-publisher or brand level.

Security without compromise

There is no inter-party personal data transfer – we simply match audiences from the telco, publisher or brand to the telco-verified Hyper ID to deliver the audience response to the buy-side. Engineered for privacy our technology transcends global privacy regulations.

Novatiq Hyper ID - optimised audience activation

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