What we do
Novatiq provides identity resolution platform that enables brands and publishers to recognise returning visitors without needing to use their personal data or having knowledge of their true identities.
Novatiq’s Zenith ID is a first-party, deterministic ID verification solution for brands and publishers. Our patented technology matches consented publisher and brand IDs with obfuscated, deterministic, first-party subscriber information from telco networks. The consented publisher and brand IDs are linked for the same user and returned to the specific publisher/brand so they can identify returning users without breaching their privacy.
Identity resolution in digital marketing is the process of integrating multiple identifiers across different devices and touchpoints to build a cohesive view of a single user. The goal of identity resolution is to enable disparate identifiers to be stitched together into a single, unified ID for each user, enabling more personalised marketing strategies.
One key use case is retargeting. A consumer begins researching a product on their smartphone during their commute but switches to a desktop device to complete the purchase at home. Digital identity resolution allows advertisers to link these activities across devices, recognizing them as actions by the same user.
There are benefits for brands and publishers alike. Brands can gain an understanding of web users’ behaviours which enables them to tailor their messages and offers more effectively, leading to higher engagement and conversion rates. Meanwhile, publishers can offer more value to advertisers, commanding higher prices for ad inventory that is likely to perform better because it reaches the right audience at the right time.
Telcos are looking for greater revenue streams than their current models provide. Could a smart digital strategy, providing telco-verified ID solutions at scale for publishers and brands, be the answer?
Download your free guide to find out why digital identity could be a lucrative new opportunity.
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