Advertisers, agencies, and publishers are crying out for IDs that allow them to reach the right audiences with the right content, while complying with data protection and privacy laws. The market is ripe for a solution that can deliver these needs in one secure and privacy-safe package—and telcos are perfectly placed to provide it.
Some telcos may be tempted to partner with third-party providers to offer this service. But can you guarantee the integrity of these IDs when they are handled by a third party? Can you ensure complete control over how the data is collected, stored and used? And can you deliver the identity resolution and activation capabilities that advertisers and agencies are looking for?
Writing in New Digital Age, Novatiq’s Co-Founder and Chief Product Officer Tanya Field explores the keys to success in the telco-verified ID market—discover how making the right technology choices now can safeguard future opportunities.
Find the full article here.
