Partners
Advertisers succeed when they leverage the benefit of their own user profiles to create and deliver personalised campaigns at scale – driving their marketing forward. Working with SSP and DSP partners, marketers need a winning combination of inventory and data to deliver campaign ROI.
But how do they create campaigns that resonate when the fabric of identity that underpins targeting has shifted?
Novatiq has the answer.
Our dynamic Hyper ID is a transaction-based identifier that enables the delivery of scaled first-party audiences in real time. Agencies, brands, DSPs and SSPs can be confident that the audiences they are reaching are attributable and privacy-safe.
Hyper ID can also be used for retargeting. Combined with our Zenith ID, it enables marketers to hit the bullseye and put their ads in front of the right audiences through the use of profiles that have been informed by first-party intelligence – either their own or other first party audiences including consented deterministic telco information.
The result is unparalleled campaign performance and ROI.
Putting the right campaigns in front of the right audiences at the right time could not be easier. We empower everyone in the digital ad ecosystem to reach safe, attributable audiences at scale and in real time.
Hyper ID is activated by publishers, brands and supply-side platforms in the ad-request of web pages and mobile apps.
The Hyper ID is then distributed through supply side platforms who can exchange it for the requested audience responses for direct sales and private marketplaces.
Or pass on the Hyper ID to the bid request to augment inventory in open auctions via an exchange or DSP – it’s fast and effortless.
Buyers enjoy a sleek custom interface within Fusion, putting them firmly in control.
Use existing custom audiences or create new rich audiences to ensure you reach the right people at the right time.
The requested audience segments are activated as users come online, triggering a real-time notification to the buy-side attached to the Hyper ID so that transaction ID creation or bidding can take place.
HSBC sought to drive uptake of their premier accounts by targeting a custom audience that met the strict qualification criteria. To reach this niche audience using a programmatic strategy, HSBC used data enabled by Novatiq. By leveraging this data, HSBC drastically improved their conversion rate and exchanged passive clicks for meaningful visitors.
