Meet the team

As a serial tech entrepreneur, purpose-driven leader and the co-founder of Novatiq, Jonno has been at the forefront of data-driven marketing since 1995. He has raised startups on three continents and held executive positions in multinational corporations, most recently Experian where he led the global data management practice at Experian Data Quality. Dedicated, clear thinking and unfailingly cheerful, Jonno combines his proven company-building and go-to-market experience to lead our next stage of business growth.

Tanya’s expertise sits at the intersection of digital transformation, advertising and telcos. Before co-founding Novatiq, she was Director of Mobile Data at Telefonica where she spearheaded the earliest developments of mobile network operator consent technology; later joining Vodafone to design a global customer data consent management platform which is still deployed across Vodafone’s footprint today. A global thought leader and speaker on data privacy, Tanya drives the GSMA and E5 initiatives on global mobile data and was elected to sit on the inaugural global board of the MMA. Tanya is the chief product visionary at Novatiq, responsible for defining our best-in-class identity solutions and product roadmap.

During his 15+ years in the field, co-founder Tom has set up commercial finance functions and driven exponential sales growth in a number of highly disruptive technology businesses, including EDF Energy, British American Tobacco and online fashion unicorn Asos. Tom brings a unique blend of finance and entrepreneurial expertise to Novatiq, which he uses to skilfully lead our finance, legal and people portfolios to the next stage of dynamic growth.

As Novatiq’s CTO, Mark is responsible for our tech infrastructure and cloud services. He previously worked at high-tech blue chips IBM, EE and Fujitsu and is recognised as a thought leader in simplifying tech advancement and user experience.

Raj brings over 20 years’ experience in data intelligence and global enterprise software to Novatiq. A graduate of Queen Mary University of London, his track record includes senior roles at Experian and Trillium Software, where he drove Agile transformations and built high-performance engineering teams. Raj is a thought leader in the technology sector. He stays one step ahead of technology trends, designing digital identity solutions that redefine privacy and data management in advertising technology.

Our Director of Operations Alex developed his career in a number of high-growth start-ups as well as global organisations including West Unified Communications, Magnetic North and Davivienda. He leads Novatiq’s program and account management, standards and privacy compliance.

A fearless yet practical Senior Project Manager, Kathleen drives the rollout of key initiatives and partnerships that help shape Novatiq’s growth. With over 20 years of experience spanning digital, data, and technology projects for organisations including Vizolution, NET (net), and Creditsafe Group, she excels at bringing cross-functional teams together to deliver strategic initiatives on time and at scale. Kathleen’s leadership style is grounded in respect, collaboration and a “go get” attitude—she is known for rolling up her sleeves to get the job done while always keeping a strategic vision in sight.

Jurgita is a senior marketing professional with almost 20 years of strategic and end-to-end marketing experience, predominantly in the telecoms, data monetisation and mobile advertising sectors. Highlights include heading up Vodafone’s global strategy initiative to create value beyond the core business and leading the development of differentiating strategies for products across Vodafone’s highest-value franchise partners. Jurgita’s expertise lies in thinking out of the box to develop marketing strategies that result in significant growth.

Mark is a senior sales professional with extensive experience in digital advertising, SaaS and programmatic technology. He has led engagement and end-to-end sales programs for big-hitters like Scibids, Ad-Lib.io, Adobe, Amazon and AOL platforms, building clear use cases to ensure long-term, scalable partnerships across the whole digital digital spectrum. With a special focus on customer success, Mark has a proven track record of delivering meaningful initiatives for brands with high impact on revenue, strategic objectives and operational efficiency.