Our story

Creating growth through advertising relevance

Empowering better online experiences for all

For consumers, all business is personal. And businesses that deliver personalisation – by tailoring advertising to the right individual at the right moment in a safe and transparent way – have significantly better outcomes.

That’s why we’re committed to bringing better online experiences to life. Our fully interoperable, ID solutions empower telcos, publishers, brands and agencies to join the dots, get a 360-degree view of audiences, reach highly engaged audiences and optimise performance like never before.

What matters to us

Novatiq is committed to giving back to the community. We are delighted to support life-saving charities and grassroots programs that provide opportunities for everyone to grow and develop. We like to think of this as the “people” aspect of our business.

We are supporting Children with Cancer UK

We are proud to partner with Children with Cancer UK, a charity dedicated to supporting families when they need it most.

Here’s why we’re helping — and how naming two donkeys became our first, and unusual, fundraising activity!

Childern with cancer UK

Our culture and values

A fast-growing startup with big ambitions

We operate in a fascinating space that is always evolving – and the pace of change is only going to get faster in the coming years. That means we have to be agile, responsive and dynamic to ensure our company is fit for the future and a place where our people can be the absolute best they can be.

As a customer-centric, results-driven company, our culture is based on four core values.


Everything we do is focused on creating a better outcome.


We win and fall together.


We boldly go where no one has gone before.


Honesty and integrity always.

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Our values are not just words, it's our culture

We are bold

We lead, we don’t follow. We do things that challenge us, taking risks and thinking creatively with speed and courage.

We are curious

We approach tasks with a beginner’s mind, celebrating our wins and our failures. We experiment, learn, unlearn and relearn and we never stop improving.

We are adaptable

We understand that the world is constantly evolving and we need to evolve with it. We roll with the punches and behave proactively as an agile, challenger company.

We deliver real value

We work hard to deliver as much value as possible to our clients, partners and communities. Through our products, people and ideas, we empower them to do more and know more.

Integrity is our guiding light

We act in good faith and put honesty above everything. We keep our promises, no matter what. We let our ethics shine through.

We respect each other

Respect is baked into our business; from the way we interact with each other and our clients to our privacy-first products that maintain the integrity of user data.

We collaborate

We share insight easily and bring people together to put innovation into motion. We combine individual strengths to exceptional results. We support each other to make things happen.

We own it

We do the right thing, even when it’s the hard thing. We are a reliable partner; brave enough to have the tough conversations, take responsibility for our actions and own up to our mistakes.

Love a challenge?
Join the team.

See our latest vacancies and apply now

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