Partners
For publishers and brands, getting a 360-degree customer view is essential for accurate targeting. But it’s tough to achieve in the newly anonymised web. By creating the opportunity for powerful publisher- and brand-led IDs, Novatiq is changing the game.
Our patented Fusion platform enables publishers and brands to verify consented first-party cookies and generate accurate, real-time, cross-domain and cross-device user profiling. And do it in a consistently privacy-first way.
Using Fusion’s progressive IDs, publishers and brands can quickly produce a panoramic view of their users, verify audiences at scale and create tailored campaigns without the guesswork – driving needle-moving results for the business.
Novatiq’s tools enable publishers to power advertising campaigns using first-party targeted audiences safely and at a greater scale. Increase revenue with highly relevant audiences across devices and channels.
Whilst other ID solutions are unified, our progressive Fusion platform is specifically designed to help individual publishers and brands join the dots within their own ecosystems. This is made possible through the unique publisher-specific Zenith ID.
Zenith ID provides a true 360-degree view of each individual user. Publishers and brands can leverage this to drive their own targeting, power better analytics and deliver safe and valuable first-party targeting opportunities to advertisers.
Novatiq protects first-party data for each advertising transaction through the dynamic Hyper ID.
Generated for each individual ad request, Hyper ID is used by the buy-side to exchange for an audience segment in real-time.
This enables first-party targeted audiences to power advertising campaigns safely and securely.
Using the standard IAB categorisation, Hyper ID enables multiple publishers and brands to deliver accurate first-party audiences to relevant marketers.
No personal data is transferred. We simply match the Zenith ID and the segment code from each publisher or brand to the telco-verified Hyper ID to deliver the audience response to the specific buyer.
Games development studio, Niffler wanted to reach a tech-friendly audience to drive play of their new game, while maximising ad spend to remain budget-conscious. We created 10 audience segments based on age, gender, device and tech enthusiasm using deterministic data intelligence, and tracked engagement levels. A thorough insights report was also provided to help guide future marketing efforts.