What we do

Telco verified audiences

Privacy-first audience targeting powered by telco intelligence

Reach the right people with confidence using audiences built from deterministic, consented telco data.

In the constantly changing advertising world, brands need more reliable ways to understand and engage their customers. Novatiq helps brands, agencies and publishers activate high-quality audiences using trusted telco intelligence. As the industry evolves and AI gains traction, it is more important than ever for advertisers to connect with real people – delivering more accurate targeting without compromising privacy.

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A better way to understand your audience

Traditional audience targeting relies on inferred signals such as browsing behaviour and app usage. While useful, these signals are often fragmented, short-lived and increasingly limited by changes in privacy and browser technology. Telco intelligence provides a fundamentally different approach. Built from trusted subscriber relationships and real-world behavioural signals, it creates audiences that are more accurate, more consistent and more representative of how people actually live, move and engage.

Why it matters

Verified

Built on deterministic subscriber relationships rather than probabilistic models.

Privacy-first

Designed around consent, anonymisation and compliance from the ground up.

Real-world

Based on genuine behavioural signals, not assumptions.

A better way to understand your audience

Audiences built around real behaviour

Novatiq transforms telco intelligence into privacy-safe audience cohorts that can be activated across the digital ecosystem. Whether you’re looking to improve campaign performance, reach new customers or understand consumer behaviour, audiences can be created using a combination of demographic, behavioural and intent-based signals.

Interests

Move beyond inferred interests. Rather than relying solely on browsing history or content consumption, Novatiq builds audiences using deterministic behavioural signals that reflect how people interact with the real world.

  • Roaming and tourism targeting
    Real-time visitor identification
  • Mobility and location intelligence
    Accurate movement and visitation signals
  • Customer lifecycle signals
    New SIM, device change, churn indicators

Demographics

Build audiences using accurate subscriber attributes including age, gender, household composition, residency status and lifestyle indicators. Reliable foundations for campaigns that require confidence at scale.

Purchase Intent

Identify people actively moving towards a purchasing decision using recent behavioural signals derived from web and app activity. Reach users at the moments that matter most.

Brand Affinity

Understand how people engage with brands over time through consistent behavioural patterns rather than isolated interactions. Build stronger campaigns based on lasting relationships instead of short-term intent.

Built for activation

All audiences are created and activated through Novatiq Fusion. Fusion provides a single platform to build audiences, activate campaigns and optimise performance using deterministic telco intelligence.

With Fusion you can:

  • Build audiences from verified telco attributes
  • Combine demographic, behavioural and intent signals
  • Create bespoke audience segments or use pre-built cohorts
  • Measure and optimise campaign performance
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Flexible for every campaign

Whether you need rapid activation or highly tailored audience strategies, Novatiq supports both approaches.

Choose from a library of pre-built audiences or create bespoke segments using combinations of demographic, behavioural and intent data.

This flexibility allows campaigns to adapt to different markets, objectives and customer needs.

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Built for the advertising ecosystem

Brands & Agencies

Improve campaign performance with more accurate, privacy-safe audiences.

Publishers

Increase audience value and strengthen monetisation through high-quality first-party audience activation.

Telcos

Unlock new commercial opportunities by transforming customer intelligence into addressable advertising solutions.

Privacy by design

Everything Novatiq builds is designed around responsible data use. Transactional IDs, consented frameworks and privacy-safe activation minimise unnecessary data sharing while enabling effective digital advertising. The result is audience activation that’s fit for the future—not dependent on invasive tracking technologies.

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Frequently asked questions

What makes an audience "telco verified"?

Audiences are built using deterministic telco intelligence and activated as privacy-safe audience cohorts without exposing raw personal data.

How often are audiences updated?

Core audience attributes are refreshed daily to ensure accuracy and relevance.

How do I access these audiences?

Through Novatiq Fusion, where you can activate standard audiences or create bespoke audience segments.

Is the platform privacy compliant?

Yes. Privacy-first principles are built into every stage of the process, from audience creation through to activation.

Ready to reach better audiences?

Discover how telco intelligence can help you reach real people with greater accuracy, stronger privacy and better campaign performance. Talk to our team to see Fusion in action and explore what’s available in your market.

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FREE report: Digital identity verification for a privacy-first world. A growth strategy for telcos

Telcos are looking for greater revenue streams than their current models provide. Could a smart digital strategy, providing telco-verified ID solutions at scale for publishers and brands, be the answer?

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