Telcos
User tracking is dying, and this is challenging the fabric of the advertising ecosystem.
Brands, publishers and telcos themselves urgently need a new solution to help them recognise audiences online and reach them with personalised messages, safely and at scale.
And telcos are perfectly placed to provide it.
Create a differentiated service-level proposition, no commoditised service delivery.
Add a significant new revenue stream through new service enablement that drives volume transactions.
Extent opportunities for affiliates such as publisher partners by overlaying IDs and customer information.
Our solutions are fully compliant with GDR, CCPA and e-privacy regulations with no remnant data left in the adtech ecosystem.
The telco business model is evolving. Carriers must look beyond their origins as commoditised voice and data providers and develop services for adjacent industries as a way to secure growth.
Partnerships are vital in this move. Our solutions enable telcos to stay competitive by providing privacy-first digital identifiers based on their network intelligence. Our proven, done-for-you ID platform provides immediate access to the digital advertising market and the fastest route to market.
We use in-network cloud technology to create industry-standard telco-verified digital IDs for our global telco partners.
Unlike other identity platforms, our solution verifies first-party IDs securely behind the telco firewall – no personal data is ever accessed, shared or exposed outside the telco network.
It’s always privacy-first.
Our IDs are built to overcome the two main digital marketing challenges: user verification and audience activation.
A user recognition service for publishers and brands is complimented by a dynamic ID for audience activation so that we can truly deliver trusted personalisation with no consumer privacy risk.
We empower global telcos to leverage their trusted customer relationships as the basis for delivering digital IDs.
Get in touch if you would like to partner with us.
This country-leading telco wanted to target existing female customers to promote their new smartphone app. Using Fusion, they created specific audiences from their own customer intelligence to reach the target subscribers in a new environment. Audiences were safely and securely activated across programmatic media, using Novatiq’s privacy-protecting Hyper ID.
