The jig is up for invasive tracking signals and publishers have a big decision to make: do they go with a “pay or consent” subscription model to protect their ad revenue, or do they innovate and look for alternative ways to monetise their content?
Consumers have already placed their flag in the sand: studies show they want personalised ads that respect their privacy. A few alternative identifiers have emerged to help publishers reach this utopia, with telco-verified IDs leading the pack. The technology’s success has been supported by seamless integration infrastructure that makes it easy for publishers and SSPs to implement these privacy-first solutions.
In an exclusive article for Advertising Week, Novatiq’s co-founder and CPO Tanya Field takes a deep dive into the publisher-telco alternative ID opportunity. Learn what issues these unique identifiers solve, what adoption looks like around the world, and how publishers can get started with this valuable technology in the full article.
Navigating the maze of privacy-centric alternative ID solutions can be overwhelming for publishers. Our free “everything you need to know” whitepaper cuts through the noise and guides you towards optimal digital identity investments. Download it here.
