A publisher guide for charting a course through the ID maze

Discover the future-proof identity strategies that safeguard publisher ad revenues in the era of signal loss.

The triple threat of user cookie phase-out, stricter regulations and consumer privacy concerns mean that traditional online identification methods are disappearing – putting publisher business models at risk.

Now, publishers find themselves at a fork in the road: do they switch to subscription-based models and hope users pay to access content, or leverage privacy-conscious alternative IDs that enable the creation of addressable audiences for programmatic advertising at scale?

In our whitepaper, Charting a course through the ID maze: How to future-proof your digital ID investments, we explain why alternative IDs are the only sustainable solution for publishers. Against a snapshot of the market and real – world case studies, we’ll delve into:

• The four types of alternative IDs and their strengths and weaknesses
• What the major market players are offering – and where they fall short
• Which solution outperforms the rest, and why (hint: it’s telco-verified IDs)
• What to look for when choosing partners and building your future-proof identity stack.