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Explore how telcos can play a crucial role in the lucrative post-cookie digital advertising market by offering telco-verified IDs.
Third-party tracking cookies are reaching the end of the road with major commercial impacts for marketers and ad platforms that use them to serve personalised messages to the right audience, in the right place, at the right time.
The digital marketing industry urgently needs a new ID verification solution that’s built with privacy in mind.
Based on interviews with experts from across the ad tech industry, Venturing into martech explains how telcos are positioned to solve this crisis. Download it today to better understand:
- How game-changing ID solutions based on telco network intelligence are the perfect replacement for third-party tracking cookies
- The two IDs that put privacy first, improve the customer experience and drive better campaign performance in ways that other solutions cannot
- How to get started in this new service vertical – and why now is the perfect time to make a move.