Our platform
Zenith ID – our unique first-party publisher or brand-specific ID solution is designed to help individual publishers and brands seamlessly recognise online users consistently, even when they are not logged-in. Zenith ID leverages consented first-party IDs and links them together to enable publishers and brands to maintain customer experience and advertising enrichment in a privacy-focused world.
Zenith ID leverages telco network intelligence to verify pseudonymised users with no Personally Identifiable Information (PII) being exchanged. Publishers and brands can verify all users across sites and devices to create unified profiles, even when users are not logged-in. Knowing it is the same user, without knowing who the user is.
Zenith ID is interoperable and can be used in partnership with other ID providers, to form part of a comprehensive ID strategy. Publishers and brands never have to compromise or be limited to a choice of only one ID solution – increasing flexibility and enhancing the end-user experience.
Novatiq’s unique double-layered approach sets us apart. Consented first-party information unified using Zenith ID can be activated safely, securely and in real-time with our transactional Hyper ID, for retargeting and first-party audience delivery at scale.
Telcos are looking for greater revenue streams than their current models provide. Could a smart digital strategy, providing telco-verified ID solutions at scale for publishers and brands, be the answer?
Download your free guide to find out why digital identity could be a lucrative new opportunity.
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