As part of its continued focus on enabling privacy‑first digital advertising globally, Novatiq has partnered with Giftad Digital to deliver more effective and compliant audience targeting in Türkiye.
Giftad Digital, operating under Türk Telekom’s venture capital arm, Türk Telekom Ventures, is introducing a brand-new product in digital advertising with its targeted advertising solution. Making audience reach much more sustainable and reliable, Giftad Digital aims to eliminate operational inefficiencies and provide brands with up-to-date, accurate segments.
Leading Türkiye’s digital transformation, Türk Telekom continues its efforts to produce new “unicorns” through training and investments via its venture capital company, Türk Telekom Ventures. Giftad Digital, a part of Türk Telekom Ventures, offers an audience targeting service with a Türkiye-based technology infrastructure that can be securely used even by advertisers subject to the obligations of the Banking Regulation and Supervision Agency (BRSA). Aiming to take efficiency in digital advertising to the next level with its targeted advertising service, Giftad Digital delivers game-changing results in the digital advertising era.
Muhammed Özhan, General Manager of Türk Telekom Ventures, stated: “As Türk Telekom Ventures, we continue to support innovative and local solutions that strengthen our technology ecosystem. Giftad Digital, one of the strongest representatives of this vision, makes a difference as a unique targeted advertising solution developed for the needs of our age. As a local solution, Giftad Digital increases efficiency by directing brands’ advertisements to the right and effective audience, providing significant contributions to digital marketing processes.
Accurate Targets, Up-to-Date, and Sustainable Advertising Solutions
Operating under Türk Telekom Ventures, Giftad Digital provides advertisers with up-to-date and accurate segments, the elimination of operational inefficiencies, and more sustainable benefits in the process of reaching the right audience.
With its AI-based software that is fully customisable and shaped according to the brand’s expectations, it provides maximum benefit for advertisers. Giftad Digital’s tailor made solutions address the most significant problem for brands in recent years—reaching the right and effective audience—while ensuring optimum budget management and maximum efficiency in performance returns.
Giftad Digital and Novatiq
In the development of targeted advertising technology, Giftad Digital has signed a strategic cooperation agreement with Novatiq, a company specialising globally in customised privacy-first advertising technologies. Within the scope of this partnership, Novatiq ensures full compliance with data privacy regulations while offering advertisers more accurate and effective targeting opportunities. This collaboration with Novatiq stands as a major step that increases the platform’s competitive power in the national market.
About Giftad Digital
Giftad Digital, operating under Türk Telekom Ventures, provides advanced audience targeting solutions designed to improve the effectiveness and sustainability of digital advertising. Leveraging AI-driven, customisable technology, Giftad Digital enables brands to reach the most relevant audiences with up-to-date and accurate segments, while optimising campaign performance and reducing operational inefficiencies. Built on a locally developed technology infrastructure, the platform is designed to meet stringent regulatory requirements and support secure, high-quality advertising outcomes. For more information: https://ttventures.com.tr/
About Türk Telekom:
Türk Telekom is Türkiye’s leading telecommunications and technology company, playing a central role in the country’s digital transformation. Through its integrated service portfolio spanning mobile, fixed broadband, TV, and enterprise solutions, Türk Telekom connects millions of consumers and businesses. Via Türk Telekom Ventures, the company actively invests in and supports innovative technology startups, fostering the development of scalable, high-impact solutions that strengthen the broader digital ecosystem. For more information: https://www.turktelekom.com.tr/
