Telco? Become the go-to hub for first-party data

A substantial market opportunities for telcos

As publishers and marketers pivot towards a first-party data strategy to help them recognise customers without tracking them, a new opportunity opens for telcos. In this infographic, we explore the concept of developing a one-stop first-party data hub for cross-channel audience activation, creating a rich revenue opportunity, whatever the size of the telco.

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