Case Study

150% uplift in conversion rates for HSBC

Marketer success story

Background

Marketers are always looking for new ways to identify and target niche and custom audiences, as they allow brand managers to create highly personalised messages and achieve greater conversations. Novatiq helps by delivering fully attributable and safe audiences who want your product.

As the lives of HSBC Premier customers become less linear and predictable, in order to reach potential customers we need to constantly evolve targeting criterias. To do that, we require trusted partners to deliver high-quality user data that is compliant with data regulations. We’re thrilled to have found this game-changer

Meltem Gülören

HSBC Digital Marketing Manager

Objective

Global bank HSBC sought to drive uptake of their premier accounts by targeting a precise custom audience that met strict qualification criteria.

Strategy

To reach this niche audience using a programmatic strategy, HSBC used data enabled by Novatiq and the targeting capabilities of Platform 161. The campaign compared three targeting strategies to establish the value of deterministic data, versus probabilistic data. By leveraging data enabled by Novatiq, HSBC drastically improved their conversion rate and exchanged passive clicks for meaningful visitors.

The results

150% increase in conversion rate

10% increase in form submissions

15% decrease in bounce rate

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