Case Study
Global bank HSBC sought to drive uptake of their Premier accounts by targeting a precise custom audience that met strict qualification criteria. They partnered with Novatiq to deliver fully attributable and safe audiences who wanted to know more about upgrading to a Premier account.
As the lives of HSBC Premier customers become less linear and predictable, in order to reach potential customers we need to constantly evolve targeting criteria. To do that, we require trusted partners to deliver high-quality user data that is compliant with data regulations. We’re thrilled to have found this game-changer.
Meltem Gülören
HSBC Digital Marketing Manager
The main goal was to identify and target this niche and custom audience. By delivering highly personalised messaging to the target group, we were confident of achieving greater conversions at a lower cost.
HSBC aimed to reach this niche audience through a programmatic approach. They teamed up with Novatiq to tap into telco customer intelligence, alongside the smart targeting capabilities of Verve Group. The campaign compared three different targeting strategies to see how well deterministic telco data worked compared to probabilistic data. Using consented telco customer intelligence from Novatiq, HSBC significantly boosted their conversion rate, transforming passive clicks into genuinely engaged visitors.
Telcos are looking for greater revenue streams than their current models provide. Could a smart digital strategy, providing telco-verified ID solutions at scale for publishers and brands, be the answer?
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