Case Study
Marketers are always looking for new ways to identify and target niche and custom audiences, as they allow brand managers to create highly personalised messages and achieve greater conversations. Novatiq helps by delivering fully attributable and safe audiences who want your product.
As the lives of HSBC Premier customers become less linear and predictable, in order to reach potential customers we need to constantly evolve targeting criterias. To do that, we require trusted partners to deliver high-quality user data that is compliant with data regulations. We’re thrilled to have found this game-changer
Meltem Gülören
HSBC Digital Marketing Manager
Global bank HSBC sought to drive uptake of their premier accounts by targeting a precise custom audience that met strict qualification criteria.
To reach this niche audience using a programmatic strategy, HSBC used data enabled by Novatiq and the targeting capabilities of Platform 161. The campaign compared three targeting strategies to establish the value of deterministic data, versus probabilistic data. By leveraging data enabled by Novatiq, HSBC drastically improved their conversion rate and exchanged passive clicks for meaningful visitors.
